Do You Pay Doggface?
I am against paying for promo because I take great pride in our brand, products, and quality, but the buzz surrounding Doggface was too much to ignore. I emailed his rep for promotional fees and was surprised to learn that a 15sec promo clip on TikTok would cost $6000. Good for him. Happy to see him making that kind of cheese but as a brand one must always evaluate the effectiveness of any investment.
I've talked to numerous people and everyone feels that Doggface's popularity is going to fade like TheBackpackKid's. In reality, no one knows, but I couldn't justify spending that kind of money without a guarantee on conversions. But this is homework. We have to stay on top of all trends and explore every opportunity.