Virgil's Free Online School
Virgil started a new website sharing insights to the fashion trade / brand building. I thought this was pretty cool as I didn't have these resources when I started building my first brand back in 2003. I didn't watch the videos, but I would just recommend that starting a brand goes beyond its name nowadays, one must check the domain and social media availability to consider the branding potential.
For us, I had to buy the www.beverlypills.com website from a squatter (if you're curious it cost $1800) and unfortunately the @beverlypills IG account is reserved by someone else who is inactive. It's funny, the account shows the Chinese words for "I hate you" and that's kind of how I feel about this person... lol.